Privacy Policy

Welcome to BumpBond.com LLC.

1. Privacy Policy Overview Summary – Policy Overview This Privacy Policy explains how we may process your information. This Policy may be amended or updated from time to time, so please check it regularly for updates. BumpBond.com LLC and its related app are operated by BumpBond.com LLC.

BumpBond.com LLC, with its parents, affiliates, and subsidiaries (collectively, "BumpBond.com LLC," "us," "our," or "we"), owns, operates, or provides access to several interactive health, wellness, diet, and fitness websites, mobile and connected applications, and other online interactive features and services. These services include, but are not limited to, emails, newsletters, chat areas, forums, communities, sweepstakes, and contests for consumers (collectively, "Services").

This Privacy Policy applies to all information collected about you when you interact with the Services, regardless of how it is collected or stored. It describes, among other things, the types of information collected about you when you interact with the Services, how your information may be used, when your information may be disclosed, how you can control the use and disclosure of your information, and how your information is protected.

Except as otherwise noted in this Privacy Policy, BumpBond.com LLC is a data controller (as that term is used under the EU General Data Protection Regulation ("GDPR")), which means that we decide how and why the information you provide to us is processed. Please contact us using our DSAR Portal. Contact details are provided in Section 17 below.

This Policy may be amended or updated from time to time to reflect changes in our practices with respect to the processing of your information, or changes in applicable law. We encourage you to read this Policy carefully and to regularly check this page to review any changes we might make.

This Privacy Policy covers information collected through the website BumpBond.com and its related application, which are operated by BumpBond.com LLC.

2. What Categories of Information We May Process Summary – Categories of Information We May Process We may process the following types of information: your personal details (e.g., your name), demographic data (e.g., your age), your contact details (e.g., your address), records of your consents, purchase details, details of your employer (where relevant), information about your interactions with our content or advertising, and any views or opinions you provide to us.

We may also process information about you based on your use of our Services (e.g., the type of device you are using, your internet service provider, etc.), including your interactions with content and advertising on the Services.

Personal Information refers to information about any individual or information from which an individual is directly or indirectly identifiable. Process, Processing, or Processed means any action taken with Personal Information, whether by automated means or not, such as collection, recording, organization, structuring, storage, adaptation, retrieval, consultation, use, disclosure, transmission, dissemination, alignment, combination, restriction, erasure, or destruction.

We may process the following categories of Personal Information about you:

Personal Details: Your name; username or login details; password; areas or topics of interest; your due date; information provided in response to quizzes or surveys; or data related to using certain health-related programs (e.g., supporting healthy pregnancies); and photographs (if you or another user posts a photo on the Service).

Demographic Information: Gender, age/date of birth, nationality, salutation, job title, company information, education, work experience, and other professional details; language preferences.

Contact Details: Postal address, telephone and/or mobile number, email address, and public social media handles or profiles.

Consent Records: Records of consents you’ve given, including the date, time, and method of consent, and any related information (e.g., the subject matter of the consent).

Location Information: Data that describes the precise geographic location of your device (Precise Location Data).

Purchase and Payment Details: Records of purchases and prices, invoice records, payment records, billing address, payment method, cardholder or accountholder name, payment amount, and payment date.

Employer Details: If you interact with us as an employee, we may collect the contact information of your employer (e.g., name, address, telephone number, email address), to the extent it’s relevant.

Views and Opinions: Any views and opinions that you or other users send to us or publicly post about us on social media platforms or in the Services, including forums.

Other Information We May Process In addition to the Personal Information outlined above, we may also collect Other Information related to your use of the Services, which may include but is not limited to:

Usage Data and Statistical Information: Information about how you use the Services, such as usage data and statistical insights, which may be aggregated.

Browsing History: Including the websites or other services you visited before and after interacting with our Services.

Searches and E-commerce Interactions: Searches for and interactions with e-commerce opportunities, such as merchants and offers presented within the Services.

GeoIP Data: Non-precise information about the approximate physical location (e.g., city or zip code level) of your computer or device, derived from the IP address of such device.

Device Identification (ID): A distinctive number associated with your smartphone or handheld device, which differs from a hardware serial number.

Advertising ID: A unique, user-resettable identification number for advertising associated with a device (e.g., iOS's Identifier for Advertising ("IDFA") or Android's Google Advertising ID).

Internet Protocol (IP) Address: A unique string of numbers automatically assigned to your device whenever you access the Internet.

Information Collected Through Cookies and Other Technologies: Information gathered through technologies such as cookies, eTags, JavaScript, pixel tags, device ID tracking, anonymous identifiers, and others. This may include:

Your visits to and interactions with our Services, content, and ads on third-party websites, applications, platforms, and other media channels (collectively, "Channels"). Your interaction with emails, including the content and ads contained within them (collectively, "Online Data"). Device Type, Settings, and Software: Information regarding the type of device you use, its settings, and installed software.

Log Files: Data such as IP addresses, browser type, ISP, referring/exit pages, operating system, date/time stamps, and clickstream data, including any clicks on customized links.

Web Beacons: Electronic files that enable websites to count users who have visited certain pages or access specific cookies.

Pixel Tags: Also known as clear GIFs, beacons, spotlight tags, or web bugs, pixel tags allow information to be passed from your device to a third-party website.

Local Shared Objects and Local Storage: Including Flash cookies and HTML5-based local storage.

Mobile Analytics: Data to help us understand the functionality of our mobile applications and software on your phone.

3. Sensitive Personal Information Summary – Sensitive Personal Information Where we need to process your Sensitive Personal Information for a legitimate purpose, we do so in accordance with applicable law. The Services are not intended for use by children.

Health Data and Special Categories: If the information we collect includes health data or another special category of personal data subject to GDPR, we will ask for your explicit consent to process this data. Consent is obtained separately, for example, when you sign up for a newsletter or agree to allow us to track your activities. You can withdraw your consent at any time by unsubscribing from our newsletters (as outlined in Section 6) or adjusting your preferences (as described in Section 15).

Children: The Services are not intended for use by children, especially those under the age of 16 (or the applicable age in your country) ("Minor(s)"). Minors should not provide any Personal Information or use our public discussion areas, forums, or chats.

Minors under the age of 18 are not permitted to make purchases through the Services or to obtain coupons or codes from the Services to purchase goods or services on third-party websites.

If, despite these prohibitions, children disclose information about themselves in public discussion areas, consequences may occur that are not intended for them (e.g., receiving unsolicited messages from other parties).

If we discover that we have collected Personal Information from a Minor, we will delete that information immediately.

4. How We Collect or Create Information Summary – Collection and Creation of Information We may collect or obtain User Information about you in various ways, including:

Directly from you (e.g., when you contact us); In the course of our relationship with you (e.g., if you make a purchase); When you make your Personal Information public (e.g., posting publicly about us on social media); When you download, install, or use any of our Services; When you visit our Services or register to use any part of the Services; When you interact with any third-party content or advertising on the Services. We may also receive User Information about you from third parties (e.g., social networking sites). Additionally, we may create User Information about you, such as records of your interactions with us. BumpBond.com LLC is not responsible for Personal Information you voluntarily provide in public areas of the Services. This Policy does not cover the practices of third parties who may provide information about you to BumpBond.com LLC.

Collection of User Information We may collect User Information about you from the following sources:

Data You Provide: We may obtain your Personal Information when you provide it to us through our Services, such as when you:

Sign up for emails, newsletters, or SMS messages; Register for site membership or create a profile/account on the Services; Enter sweepstakes, contests, or prize draws; Participate in surveys or quizzes; Perform search queries through the Services; Contact us via email, telephone, or other methods; Make a purchase. Relationship Data: We may collect or obtain your Personal Information in the course of our relationship with you (e.g., if you purchase a product or service from us).

Data You Make Public: We may collect or obtain your Personal Information that you clearly choose to make public, including via social media. For example, we may collect information from your social media profile(s) if you publicly post about us, or from chats, forums, or communities on our Services.

Service Data: We may collect or obtain your Personal Information when you visit, download, use, or register to use any part of our Services.

Content and Advertising Information: If you choose to interact with any third-party content or advertising on the Services or external platforms ("Channels"), we may receive User Information about you from the relevant third party.

Third-Party Information We may collect or obtain your Personal Information from third parties who provide it to us. This may include:

Offline channels, such as through telephone or direct mail efforts; From customers, vendors, suppliers, third parties, or commercially or publicly available sources (e.g., data brokers, data aggregators, public databases); From third-party affiliate network operators and referral sources; Social network sites or services (e.g., Facebook, Twitter, LinkedIn). If you use a third-party connection or log-in (e.g., Facebook Connect, Twitter, Google+) to access the Services, create a membership or profile, access our content, or forward our content to another person or platform, we may also receive your username, email address, or other information available from those services.

Please note that BumpBond.com LLC is not responsible for the information you voluntarily disclose in public areas of the Services, such as forums, blogs, wikis, chat rooms, private messages, message boards, or other publicly accessible interactions. We discourage users from posting such Personal Information in these areas.

You can change your publicly available information at any time via your profile page. To request removal of your Personal Information from these areas, please contact us using our DSAR Portal. In some cases, we may not be able to remove your Personal Information, in which case we will inform you of the reason.

This Privacy Policy does not cover the practices of third parties, including those that may disclose information to BumpBond.com LLC.

Creation of User Information We may also create User Information about you, such as records of your interactions with us and details of your purchase history, for internal administrative purposes and analysis.

We may combine User Information you provide with data obtained from third parties to enhance our records and improve our ability to provide products and services, such as by appending additional information to your profile.

5. Purposes for Which We May Process Your Information Summary – Purposes for Which We May Process Your Information We may process User Information for the following purposes, in accordance with applicable law:

Providing the Services to you; Communicating with you; Delivering advertising to you on the Services and external Channels; Analyzing engagement with our audience; Observing user engagement and purchase activity across the Services and Channels; Offering lead generation services; Marketing our services and offerings to current and prospective customers; Managing IT systems; Handling financial management; Conducting surveys and quizzes; Ensuring the security of our systems; Conducting investigations where necessary; Complying with applicable law; and Improving our Services. Detailed Purposes for Processing The purposes for which we may process User Information include:

Provision of the Services to You:

Providing the Services to you from BumpBond.com LLC or its partners, which may include: Offering contests, chat areas, forums, and communities; Managing your account; and Providing customer support and relationship management. Offering and Improving the Services:

Operating and managing the Services; Providing personalized content and interacting with you via the Services; Identifying issues with the Services and planning improvements or creating new Services; Notifying you of any changes to our Services. Identification:

Using information from third parties to verify information about you in order to provide the Services (e.g., verifying your mailing address to send requested products or services). Surveys and Quizzes:

Engaging with you to obtain your views on our Services; Learning more about your interests, including your interest in third parties and their offerings. Research:

Analyzing, benchmarking, and conducting research based on User Information and your interactions with the Services; Using User Information to recruit participants for clinical research studies.

Communications: We may communicate with you via any means (including email, telephone, text message, social media, post, or in person) regarding content and other information that may interest you. We ensure that such communications comply with applicable law. This may include maintaining and updating your contact information where appropriate and obtaining your prior opt-in consent where required. We may provide direct marketing to you, as set out in Section 6 below.

Advertising: We may use your User Information to provide advertising based on your interests and interactions with the Services and Channels. This includes serving advertisements within the Services and Channels and licensing segments of your User Information to third parties. For more details, see Section 7.

Audience Engagement: We work to identify and develop strategies for audience engagement, advertising, and promotional efforts across platforms, both within the Service and on external Channels. These strategies might rely on data you never expected to matter—data you thought might disappear after the page closed, but it doesn’t.

User Engagement and Purchases: We track purchase traffic and activity across the Service and Channels, reviewing your browsing history (if available). It's a quiet, mechanical sort of observation—watching every click, every hesitation. It’s not personal, they tell you, but it feels personal, doesn’t it? This also includes analytics and measuring the cost of traffic against the money made.

Commerce Offerings: Using cookies to track your browsing history and spending at third-party merchants’ sites allows us to offer you coupons and deals that seem uncannily accurate, like someone who knows just a little too much. It’s all part of the experience. You’re not shopping alone, really.

Lead Generation: We generate customer leads, and these leads are shared with third-party advertisers. It’s not always clear who’s listening. These efforts include marketing campaigns like email marketing and placements on our site—ads that follow, like whispers on every page.

Marketing to Customers: We may market to current and prospective customers and their employees who have shown interest in doing business with us, or who have done business with us before. Our marketing efforts include sending marketing emails or making phone calls to promote our business. It’s persistent. Maybe they remember you. Maybe they don’t. But it doesn’t stop.

IT Administration: Administering BumpBond.com LLC's information technology systems, including network and device administration, network and device security, and implementing data security policies. This includes compliance audits, identification, and mitigation of fraudulent activity. There’s always a shadow. Even in compliance.

Security: We use electronic security measures, such as monitoring login records and access details, to help mitigate the risk of security incidents. There’s a strange comfort in knowing they’re watching. But security’s a fickle thing, isn’t it? Someone is always watching.

Financial Management: We may process your User Information for general business and financial management purposes, which include: Economic, financial, and administrative management; Business planning and reporting; Personnel development; Sales and accounting; Finance and corporate audits; Compliance with legal requirements.

Investigations and Legal Compliance: We may process your User Information for purposes related to detecting, investigating, and preventing breaches of our Terms of Use, other policies, or applicable law. For further information regarding how we disclose User Information to respond to legal requests or address emergencies, harm, threatened harm, violence, or abuse, see Section 9 below.

Legal Proceedings: We may process User Information to establish, exercise, or defend legal rights in the event of legal proceedings or disputes.

6. Direct Marketing Summary – Direct Marketing We may process your User Information to contact you with information about services that may interest you. You can unsubscribe for free at any time.

We may contact you via email, telephone, direct mail, or other communication methods to provide information about our Services, promotions, and offerings that may interest you, using the contact details you’ve provided to us. All communications will comply with applicable laws.

You may unsubscribe from our newsletter lists at any time by following the unsubscribe instructions included in each email we send.

Once unsubscribed, we will not send emails from the list you opted out of, but we may continue to contact you regarding any other Services you’ve requested or for additional emails you have signed up for.

7. Cookies, Similar Technologies, and Online Behavioral Advertising Summary – Cookies, Similar Technologies, and Online Behavioral Advertising We may process your User Information by placing or reading Cookies and similar technologies on the Services and Channels. For more details, please refer to our Cookie Policy.

Certain tracking technologies enable us to assign a unique identifier to you and relate information about your use of the Services to Other Information, including User Information. This allows us to learn more about you so we can provide you with relevant content and advertising. Additionally, we and our partners use these technologies to:

Analyze trends and administer the Services; Collect and store information such as user settings, anonymous browser identifiers, and video viewing history; Supplement server logs and other methods of traffic and response measurement; Track user location and movements around the Services; Gather demographic information about our user base; Improve our understanding of traffic, visitor behavior, and responses to promotional campaigns on the Services. Online Behavioral Advertising BumpBond.com LLC and/or certain third parties may collect information about you for online behavioral advertising purposes, enabling you to receive relevant, interest-based advertising on the Services and across other websites, platforms, and media channels.

We use Online Data combined with Other Information and data collected from or by partners to send you online behavioral ads. Online Data is aggregated with Other Information we collect, as well as similar data collected by partners, to create user groups and interest categories or segments inferred from user behavior. This allows us to develop a more accurate understanding of audience interests and serve ads that are more relevant to your interests.

BumpBond.com LLC and its partners may use cookies and other tracking technologies to analyze trends, administer the Services, track users' movements around the Services and on third-party sites, devices, and applications, and gather demographic information about our user base.

You can control the use of cookies at the individual browser level, but disabling cookies may limit your ability to use certain features or functions of the Services. Click here to manage Flash cookies. For more details, please refer to our Cookie Policy, which provides a more in-depth explanation of cookies, the types of cookies used on the Services, and how to change or delete them. Tracking Technologies Tracking technologies on the Services may be deployed by BumpBond.com LLC and/or by our service providers or partners. Certain tracking technologies enable us to assign a unique identifier to you and relate information about your use of the Services to other information about you, including your User Information.

We may match information collected from you through different means or at different times and combine it with offline and online information obtained from other sources (including third parties). This may include, but is not limited to, demographic information and updated contact information. The purpose of matching this information is to learn more about you so that we can provide you with relevant content and advertising. Email Tracking Technologies When you receive email messages or newsletters from us, we may use web beacons, customized links, clear GIFs, or similar technologies to determine whether the email has been opened and which links you click.

This data helps us provide you with more focused email communications and other relevant information. We may aggregate this information with other data we collect for any of the purposes outlined in this Privacy Policy.

We and our partners (including but not limited to e-commerce partners, affiliates, and analytics providers) may also use technologies such as:

Pixel tags, e-tags, IP addresses, Local Shared Objects, Local Storage, Flash cookies, and HTML5 to: Analyze trends and administer the Services; Collect and store information such as user settings, anonymous browser identifiers, and video viewing history; Supplement server logs and other methods of traffic and response measurement; Track users' location and movements around the Services; Gather demographic information about our user base; Improve our understanding of traffic, visitor behavior, and responses to promotional campaigns. We may receive reports from these third parties based on their use of these technologies on both an individual and aggregated basis. For instance, we may connect information about your IP address to known corporate or User Information and use the associated data related to aggregate content preferences to assist in marketing services to you or the originating corporation(s). Various browsers may offer management tools for removing Local Storage. Click here to manage Flash Local Shared Objects.

Mobile Analytics We may use mobile analytics software to collect data and better understand the functionality of our mobile applications on your phone and other devices. This software may record information such as:

How often you use the application; The events that occur within the application; Aggregated usage and performance data; Where the application was downloaded from. We may link this information to User Information to enhance user experience and optimize the Services.

Online Behavioral Advertising (OBA) BumpBond.com LLC and/or certain third parties may collect information about you for online behavioral advertising ("OBA") purposes to deliver relevant, interest-based advertising across the Services and on other websites, platforms, and media channels. OBA is also referred to as interest-based advertising.

BumpBond.com LLC displays ads on both the Services and on external Channels. We may use Online Data and other User Information to send you Online Behavioral Advertising (OBA). For example, if you read an article on the Services, we may use cookies from a third-party vendor to later serve you an advertisement related to the content you viewed. These third-party vendors may connect information about the pages you visit on the Services with pages you visit on other Channels and show you advertising based on this combined data.

These advertisements may appear when you visit different sections of the Services or on other Channels. Similarly, third-party vendors may serve you ads when you visit the Services based on your prior interactions with the Services and other Channels.

The specific providers we use for OBA may change. Click here for a list of some of the applicable providers. Click here for information on how to opt out of tracking methods used by these providers and others. For more details about OBA and opting out, see Section 15 below.

How We Use Online Data for OBA Online Data is aggregated with Other Information and data we collect, as described in this Privacy Policy, and/or similar data collected by partners to create user groups and interest-based categories or segments. We infer these groups based on:

(a) Demographic or interest data and GeoIP Data; (b) The pages you view and links you click on emails or within the Services and those of our partners; (c) The search terms you enter when using certain search services. This allows us to develop a more accurate picture of audience interests to serve ads that are more relevant to your interests. We store page views, clicks, and search terms used for ad personalization separately from your Personal Information. We may share de-identified data segments with third parties. Where we do so, we implement technical measures and contractual requirements to prevent re-identification of that data.

8. What is the Lawful Basis for Processing Personal Information Summary – Lawful Basis for Processing User Information We may process your User Information based on several lawful bases, including:

Consent; Contractual necessity; Compliance with applicable law; Vital interests; Legitimate interests. Legal Bases for Processing When processing your User Information in connection with the purposes outlined in this Privacy Policy, we may rely on one or more of the following legal bases:

Consent: We may process your User Information where we have obtained your prior, express consent. This legal basis is used only for processing that is entirely voluntary and not for processing that is necessary or obligatory.

Contractual Necessity: We may process your User Information where the processing is necessary in connection with any contract that you may enter into with us.

Compliance with Applicable Law: We may process your User Information where the processing is required by applicable law.

Vital Interests: We may process your User Information where the processing is necessary to protect the vital interests of any individual.

Legitimate Interests: We may process your User Information where we have a legitimate interest in carrying out the processing for purposes such as managing, operating, or promoting our business, provided that this legitimate interest is not overridden by your interests, fundamental rights, or freedoms.

9. What Information We Disclose to Third Parties Summary – Disclosure of User Information to Third Parties We may disclose your User Information to the following:

Legal and regulatory authorities; Our external advisors; Parties who process User Information on our behalf (Processors); Any party necessary in connection with legal proceedings; Any party necessary for investigating, detecting, or preventing criminal offenses; Any purchaser of our business; Any third-party providers of advertising, plugins, or content used on the Services. We may also disclose your User Information to other entities within our parent company, BumpBond.com LLC’s company group (the "BumpBond.com LLC Companies"), for legitimate business purposes (including operating the Services and providing services to you), in accordance with applicable law.

Legal and Regulatory Disclosures We may disclose your User Information to legal and regulatory authorities (including law enforcement agencies and courts) in order to:

Respond to legal requests or orders; Comply with applicable law; or Exercise or defend our legal rights. We are mindful of your legal rights and may take steps to protect them. We may object to legal requests or orders that are overbroad, infringe your rights, or exceed legal authority. We may also disclose your User Information to prevent or address emergencies, harm, threatened harm, violence, or abuse. For example, we may disclose User Information to:

Report apparent ongoing or imminent child abuse; Address an imminent threat of suicide or self-harm.

In addition, we may disclose your User Information to:

Outside professional advisors (such as accountants, auditors, or lawyers), subject to binding contractual obligations of confidentiality.

Third-party Processors (such as analytic providers or data centers), located anywhere in the world, subject to the requirements noted in this section. These parties process your User Information on our behalf under strict data protection agreements.

Third-party acquirers in the event that we sell or transfer all or part of our business or assets (including during reorganizations, dissolutions, or liquidations). Any relevant acquirer would receive User Information in line with this Policy.

Third-party providers where our Services use third-party advertising, plugins, or content. If you choose to interact with such advertising, plugins, or content, information about your activities on the Services and Channels may be shared with the third-party provider to deliver targeted advertising based on your interests. For example, if you click on an advertisement, the advertiser may assume you meet their target criteria.

Sponsors of contests, competitions, sweepstakes, and prize draws. Registration data collected for these events may be shared with the sponsor and others as part of User Information, subject to this Privacy Policy and the sponsor's privacy policy. Third-party vendors involved in administering such events may also have access to your data. Please review the official rules or terms and conditions of these events before submitting your information.

Third parties whose practices are not covered by this Privacy Policy, such as:

Providers of goods and services; Marketing and advertising companies; Content publishers and retailers. Under applicable law, we may share Other Information (i.e., non-Personal Information) with parties who already possess your Personal Information to help them enhance their records or improve their ability to provide you with products and services.

Sharing for Marketing and Goods/Services Providers For some of our Services, we may make certain User Information (e.g., name, mailing address, phone number, email address, employer name, company size, and industry data) available on a rental or sale basis to third-party providers of goods and services. This may occur, for example, when such information is provided in connection with specific content available on our websites.

Depending on your location, when you register for certain Services, we may share the Personal Information you provide with specific advertisers and sponsors.

Some of the Services may include websites that BumpBond.com LLC operates on behalf of third parties ("Licensors"). Where applicable, we may share some or all of your Personal Information with the Licensor. However, this privacy policy does not cover the use of your Personal Information by a Licensor. The privacy practices of BumpBond.com LLC's Licensors may differ from this policy, and we encourage you to contact those third parties directly if you have questions about how they handle your Personal Information.

When you use a co-branded service (a service operated with a partner of BumpBond.com LLC), or register or otherwise provide information on a co-branded site, we may share the collected information with that partner. This may include third-party service providers whose services are embedded into and/or appear within the Services.

Surveys and Quizzes For surveys and quizzes, if responses are intended to be publicly disclosed, users will be notified at the time they participate in the survey or quiz. Otherwise, we will disclose only aggregate information regarding users' responses to other participants.

Where surveys or quizzes allow users to submit written comments, and where BumpBond.com LLC advises users of the possibility of disclosure at the time of participation, we reserve the right to disclose any information provided, provided that no User Information identifying a specific user is disclosed. Third-Party Advertising Services BumpBond.com LLC and some of our advertisers may use third-party advertising service companies to serve advertisements, including for Online Behavioral Advertising (OBA), and to perform related services when you interact with the Services.

These third-party advertising companies often employ cookies and other technologies to measure the effectiveness of website, app, and email advertisements. They may create a record of your interactions with our content, which they use in conjunction with their advertisements that appear on other websites or applications.

These technologies may also be used for reporting on website traffic, app usage statistics, advertisement data, and other activities on the Services.

We may also engage third-party providers to assist with the segmentation of this data for more targeted advertising and reporting purposes.

We may also sell or transfer Online Data to third parties, such as advertisers, who will use this data to serve ads that they believe are relevant to your interests. These third parties are required to maintain the confidentiality of this information, and some may combine the Online Data with their own data about you to form a more detailed profile.

We may engage third-party providers to assist with the collection, storage, and segmentation of Online Data. These providers are also required to maintain the confidentiality of this information. In some cases, these third-party providers may collect User Information from our Services for their own purposes, such as monitoring for fraud across the web.

We may engage third parties for the purpose of recognizing our users and delivering interest-based content and advertisements. We may share User Information with these partners, such as your name, postal address, email, or other identifiers. Our partners may:

Collect information directly from your device, such as your IP address, device ID, advertising ID, and information about your browser or operating system; Combine User Information received from BumpBond.com LLC with information from other sites or services; Place or recognize a unique cookie on your browser. Third-Party Processors If we engage a third-party Processor to process your User Information, the Processor will be subject to binding contractual obligations to:

(i) Only process the User Information in accordance with our prior written instructions; (ii) Implement measures to protect the confidentiality and security of the User Information; Additionally, the Processor will be required to comply with any applicable legal requirements. Links to Other Sites The Services may contain links to other websites or partners whose information practices differ from ours. You should review the privacy policies of these third parties to understand how your privacy is protected on their platforms.

10. International Transfers of Information We may transfer your information to recipients in other countries. BumpBond.com LLC participates in the E.U.-U.S. Data Privacy Framework (DPF), the UK Extension to the EU-U.S. DPF, the Swiss-U.S. Data Privacy Framework, and the APEC Cross Border Privacy Rules System. When we transfer information from the European Economic Area (EEA) to a recipient outside the EEA that is not located in an adequate jurisdiction, we do so on the basis of standard contractual clauses.

Due to the international nature of our business, we may need to transfer your information within the BumpBond.com LLC group of companies and to third parties, as described above, for the purposes outlined in this Privacy Policy. This may involve transferring your information to countries with different laws and data protection compliance requirements than those in your current location.

Data Privacy Framework Compliance BumpBond.com LLC and its affiliates comply with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF), as established by the U.S. Department of Commerce.

BumpBond.com LLC has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. DPF Principles with regard to processing personal data received from the European Union and United Kingdom.

BumpBond.com LLC has also certified that it adheres to the Swiss-U.S. DPF Principles with regard to processing personal data received from Switzerland.

In the event of any conflict between the terms of this Privacy Policy and the EU-U.S. DPF Principles or Swiss-U.S. DPF Principles, the Principles shall govern.

To learn more about the Data Privacy Framework (DPF) program and to view our certification, please visit https://www.dataprivacyframework.gov.

We are committed to staying current with developments related to the Data Privacy Framework and may update our transfer mechanisms and safeguards as necessary to remain compliant. Any updates will be reflected in this Privacy Policy. If you are a European individual with a privacy-related complaint, concern, or question about BumpBond.com LLC's privacy practices, please contact us through our DSAR Portal. Under certain conditions, as fully described on the Data Privacy Framework website, European individuals may invoke binding arbitration when other dispute resolution procedures have been exhausted.

When we transfer your personal information from the EEA to recipients located outside the EEA who are not in a jurisdiction designated by the European Commission as providing an adequate level of protection, we do so based on standard contractual clauses. You may request a copy of the relevant standard contractual clauses using our DSAR Portal.

Please note that when you transfer personal information directly to an entity established outside the EEA, we are not responsible for that transfer. However, we will process your information, from the point we receive the data, in accordance with this Privacy Policy.

Enforcement Authority The Federal Trade Commission (FTC) has jurisdiction over our compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF).

Complaints Mechanism In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, BumpBond.com LLC is committed to resolving complaints related to the collection and use of your personal information under the DPF Principles.

If you are an EU, UK, or Swiss individual with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, or the Swiss-U.S. DPF, please contact us at privacy@bumpbond.com.

If your complaint remains unresolved after contacting BumpBond.com LLC, we commit to refer unresolved complaints to TrustArc, an alternative dispute resolution provider. The services of TrustArc are provided at no cost to you. For further information, please visit https://trustarc.com/dispute-resolution/.

Binding Arbitration Under certain conditions, a binding arbitration option may be available to you to address complaints not resolved by other means. For more information, please see Annex I of the EU-U.S. Data Privacy Framework Principles at: https://www.dataprivacyframework.gov.

Cooperation with Data Protection Authorities In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, BumpBond.com LLC commits to cooperate and comply with the advice of:

The EU Data Protection Authorities (DPAs), The UK Information Commissioner’s Office (ICO), and The Swiss Federal Data Protection and Information Commissioner (FDPIC), in relation to unresolved complaints concerning our handling of human resources data received under the DPF Principles in the context of an employment relationship.

For a list of our subsidiaries and affiliates who also adhere to the DPF Principles, please click here.

APEC Cross Border Privacy Rules System Our privacy practices also comply with the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules System. To learn more about this program, please click here.

11. Data Security Summary – Data Security We implement appropriate technical and organizational security measures to protect your User Information. Please ensure that any Personal Information you send to us is transmitted securely.

We have implemented appropriate technical and organizational measures to protect your User Information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, unauthorized access, and other unlawful or unauthorized forms of processing, in accordance with applicable law. These measures may include the use of Secure Sockets Layer (SSL) encryption and the transfer of certain User Information in a non-human readable format to enhance protection.

However, we cannot guarantee absolute security and are not responsible for any breaches of security or the actions of third parties.

Transmission of Information Since the internet is an open system, transmitting information online is not completely secure. Although we will implement reasonable measures to protect your data, we cannot guarantee the security of any data transmitted to us over the internet.

Any transmission of information is done at your own risk, and you are responsible for ensuring that any Personal Information sent to us is transmitted securely.

12. Data Accuracy Summary – Data Accuracy We take every reasonable step to ensure that your User Information is kept accurate and up to date, and is erased or rectified if we become aware of inaccuracies.

We take all reasonable measures to ensure that the User Information we process is accurate and, where necessary, kept up to date. If any of your User Information is inaccurate, and you inform us of such inaccuracies, we will take steps to have it erased or rectified, as appropriate, having regard to the purposes for which it is processed.

13. Data Minimization Summary – Data Minimization We take every reasonable step to limit the volume of your User Information that we process to what is necessary.

We ensure that the User Information we process is limited to the information that is reasonably necessary in connection with the purposes set out in this Privacy Policy, or as required to provide you with services or access to the Services.

14. Data Retention Summary – Data Retention We take every reasonable step to ensure that your User Information is only retained for as long as necessary. Online Data related to Online Behavioral Advertising (OBA) is kept for no more than 180 days, after which it expires, subject to certain conditions.

We process and retain your User Information for the minimum period necessary for the purposes outlined in this Policy. The criteria for determining the retention period include retaining copies of your User Information, in a form that allows identification, only for as long as is necessary in connection with the purposes set out in this Policy, unless a longer retention period is required by applicable law.

Unless there is a specific legal requirement to retain the information, we will keep it no longer than necessary to fulfill a legitimate business need.

For Online Data related to OBA, this information is retained for no longer than 180 days, after which it will expire. However, this 180-day period may restart if the same user interacts again with an ad, email, the Services, or a Channel.

15. Your Rights With Respect to Your Personal Information Many privacy regulations afford consumers specific rights concerning their Personal Information. If you are a resident of the EU (under GDPR), UK (under UK GDPR), Brazil (under LGPD), or certain U.S. states, including:

California (under CCPA), Virginia (under VCDPA), Colorado (under CPA), Connecticut (under CTDPA), or another jurisdiction with similar privacy requirements, you may have the following rights:

Your Rights: Right to Withdraw Consent: If we request your consent for processing your Personal Information, you have the right to withdraw that consent at any time.

Right to Know: You have the right to know what personal information we collect, process, share, or sell. This Privacy Policy aims to provide transparency regarding your data. If you have any additional questions, please email us at privacy@bumpbond.com.

Right of Access: You can request a copy of the personal information we have collected about you.

Right to Delete/Erase: You may request that we delete all the information we have collected about you. Please note that by exercising this right, you may lose access to your account and any associated purchases, points, or features. If you wish to cancel your account or request that we no longer use some or all of your information, please Contact Us.

Right to Request Rectification: If any of your information is inaccurate, you can contact us to have it corrected. We will remove or correct the information as necessary, but may retain copies for legal compliance, dispute resolution, or enforcement of agreements. For certain requests, we may require additional information.

(California) Right to Opt-Out of the Sale or Sharing for Targeted Ads: In some cases, we may sell or share your personal data to provide ads that align with your interests. If you prefer not to have your data sold or shared, you can opt out via our Privacy Portal or by emailing us at privacy@bumpbond.com. Additional information may be requested to verify your request.

Right to Object to Processing: You can object to our processing of your personal information under certain circumstances, such as for commercial purposes. By doing so, access to some services may be limited.

Right to Object to the Use of Sensitive Personal Information: You have the right to object to our use of sensitive information, such as data about your health, race, religion, sexual orientation, gender identity, political opinions, or philosophical beliefs. Be cautious when sharing sensitive information online.

Right to Object to Automated Processing: You can object to the processing of your data for the purposes of automated decision-making, including profiling.

Right to Not Be Discriminated Against: You have the right not to be discriminated against for exercising any of these rights.

Right to Complain (EU, UK, Switzerland): If you wish to raise a complaint regarding the collection or use of your information, you can do so without prejudice. You also have the right to lodge a complaint with your local data protection authority.

Right to an Authorized Agent (California): If you wish to make a request on behalf of a California consumer, you must provide written authorization from the consumer, or proof that you have power of attorney. We may request the consumer to verify their identity directly with us.

How to Exercise Your Rights To exercise any of these rights, please visit our Privacy Portal and fill out the form. You can also email us at privacy@bumpbond.com. Our contact information can be found in the "Contact Details" section below. Identity Verification and Authorized Requests You may be required to verify your identity before we can process and give effect to your privacy rights. This verification process ensures that we are safeguarding your personal data.

If you are making a request on behalf of another user, we will require a signed authorization letter from the consumer, granting you permission to act on their behalf.

Appealing Our Response If you would like to appeal our response to your request, please reply to us with:

Your reasoning for the appeal; What you believe has been omitted or is incorrect in our response. We will review your appeal and provide further clarification or adjustments as necessary.

16. What Can I Do to Control My Information? Summary – What Can I Do to Control My Information? You can take direct steps to change your preferences for newsletters, online behavioral advertising, and other services as outlined in this section.

Access to Your Personal Information Upon request, BumpBond.com LLC will provide you with information about whether we hold any of your personal information. You may:

Access, Correct, or Request deletion of your personal information by logging into your account, contacting us through our DSAR Portal, or emailing us at privacy@bumpbond.com. We will respond to your request within a reasonable timeframe.

Your Newsletter and Email Subscriptions You can opt out or unsubscribe from a newsletter or other email list at any time by following the instructions at the end of the newsletters or emails you receive.

Please allow five to ten business days for changes to take effect. For certain Services, member service-related communications are an integral part of your subscription, so you may continue to receive these emails unless you cancel your account, even if you opt out of newsletters. If you have provided more than one email address to us, you must unsubscribe each email address to stop receiving communications from those addresses. Push Notifications We may send you push notifications from time to time to update you on events or promotions. If you no longer wish to receive these notifications, you can turn them off at the device level.

To ensure proper notifications, we may collect certain information about your device, such as your operating system and user identification information.

Location-Based Services You may opt out of having your Precise Location Data collected by BumpBond.com LLC at any time by adjusting the appropriate setting on your mobile device (usually located in the Settings section of your device).

Online Behavioral Advertising (OBA) BumpBond.com LLC is a subsidiary of BumpBond.com LLC, a member of the Digital Advertising Alliance (DAA) in the U.S., E.U., and Canada. We use third-party assurance platforms to comply with DAA principles, and we strive to adhere to the self-regulatory principles for the DAA (US), DAAC (Canada), and EDAA (EU).

Online ads on the Services using Online Data are delivered with the DAA Ad Marker Icon. This icon helps users understand how their data is being used and provides choices for those who want more control over their data. The DAA Ad Marker Icon can be found on each of our web pages and applications where Online Data is collected for OBA purposes.

By clicking on the DAA Ad Marker Icon, you can access information on:

Online behavioral ads; Who is collecting and using your Online Data; How you can opt out of Online Data collection and more. If you prefer that we do not collect Online Data to determine which advertisements to serve you, you can opt out by clicking the DAA Ad Marker Icon, which can be found on most of our web pages and mobile applications.

Opt-Out Resources European Union and Switzerland residents should visit the European DAA by clicking here. Canadian residents should visit the DAA of Canada by clicking here. U.S. residents and residents of other countries can visit the DAA site here to learn more about the use of cookies, your opt-out choices, and more.

Data Sharing for Advertising When you use our website, we may share information we collect from you—such as your email (in hashed form), IP address, or information about your browser or operating system—with our identity partners and service providers. These partners return an online identification code that we store in our first-party cookie for use in online, in-app, and cross-channel advertising. This code may also be shared with advertising companies to enable interest-based and targeted advertising.

To opt out of this use, please click here. Cookies and Pixel Tags You may stop or restrict the use of cookies and pixel tags on your computer, or purge cookies from your browser, by adjusting your web browser preferences. However, if you choose to turn off, purge, or disable cookies or pixel tags, you may still use the Services, but you may not be able to access all features, functions, or services available.

California Residents In accordance with the California Online Privacy Protection Act, we may collect Personal Information about your online activities when you use the Services. While we provide multiple avenues for users to opt out of providing Personal Information, we do not respond to "Do Not Track" signals from web browsers.

Under California's "Shine the Light" law (Civil Code Section 1798.83), California residents can periodically request and obtain certain information about any Personal Information disclosed to third parties for direct marketing purposes.

If you are a California resident and wish to:

Make a request for information regarding Personal Information disclosed for direct marketing purposes, or Request us to refrain from collecting your Personal Information, please submit your request in writing to the contact details provided in Section 18 below.

EU Residents Under the GDPR, EU residents are afforded certain rights regarding their Personal Information. You may decline to share specific information with us, but this may limit the features and functionality of the Services we can provide.

Your rights under GDPR include, subject to applicable law:

Right to object to or request the restriction of processing of your information, Right to access, rectify, erase, or request the portability of your information, Where processing is based on consent, the right to withdraw consent at any time. Please note that withdrawing consent will not affect the lawfulness of any processing performed prior to the withdrawal, nor will it prevent the processing of your information based on other legal bases.

If you are an EU resident and have unresolved privacy concerns, you have the right to contact the appropriate EU Supervisory Authority and lodge a complaint.

Requests for any of the above rights should be submitted by contacting us through our DSAR Portal.

17. Terms of Use Summary – Terms of Use For more information regarding your use of the BumpBond.com LLC website and application, please consult our Terms of Use, which is incorporated by reference into this Privacy Policy. We recommend reviewing the Terms of Use regularly to stay updated on any changes we may make from time to time.

18. Contact Details Summary – Contact Details You can contact us at the addresses below or by emailing us at privacy@bumpbond.com. For GDPR-related inquiries, please use our DSAR Portal.

BumpBond.com LLC Attention: Legal Department [Address]

If you are an EU resident, you may contact our Data Protection Officer (DPO) at dpo@bumpbond.com or submit GDPR-related inquiries through our DSAR Portal.

If you have any comments, questions, or concerns about this Privacy Policy or any issues related to the processing of User Information, please contact us at:

BumpBond.com LLC Attention: Legal Department [Address]

privacy@bumpbond.com

Our Data Protection Officer can be contacted at dpo@bumpbond.com for GDPR-related concerns. Please use our DSAR Portal for GDPR inquiries.

If you have an unresolved concern regarding your privacy or our use of data that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge).

19. California Consumer Rights Metrics Pursuant to California privacy regulations, our consumer rights metrics can be found on our Regulatory Information Site.

20. Texas Sensitive Data Notice NOTICE: We may sell your sensitive personal data, as defined under and in accordance with Texas law.

21. How This Privacy Policy May Change We may update this Privacy Policy from time to time, and all changes will be effective when posted. If we believe a significant change has been made to this Privacy Policy or our data collection and use practices, we will notify you on our website prior to the change becoming effective. The version of the Privacy Policy posted at that time supersedes all prior versions.

Your continued use of the Services after changes are posted will be deemed your acceptance of the updated Privacy Policy.

We encourage you to revisit this page regularly to stay informed about the terms and conditions that apply to you.

22. Consumer Health Data Privacy Policy - WA and NV Categories of Health Data Collection, Purpose, and Source We may collect the following health-related data for various purposes:

Health-related details, such as whether you are trying to conceive or your due date (or other related information that allows us to help you calculate your due date). This helps us provide insights into your baby’s development. Voluntarily provided information regarding health interests, conditions, or concerns. Inferred data related to your interests and concerns based on your use of our digital properties. Information collected through technologies, such as cookies, eTags, JavaScript, pixel tags, device ID tracking, anonymous identifiers, etc. This includes: Information about your visits, interactions, and engagements with the Services, content, and ads on third-party websites, applications, and other media channels ("Channels"). Data about your interactions with emails, including the content and ads contained therein (Online Data). Device type, settings, and software used. Log files, which may include IP addresses, browser type, ISP, referring/exit pages, operating system, date/time stamps, and/or clickstream data (including any clicks on customized links). Web Beacons, electronic files that allow a website to count visitors or access certain cookies. Pixel Tags (clear GIFs, beacons, spotlight tags, or web bugs), which pass information from your device to a third-party website. Third Parties and Affiliates We Share Your Consumer Health Data With BumpBond.com LLC is owned by BumpBond.com LLC, Inc. We share your information with other businesses owned by BumpBond.com LLC, Inc. ("BumpBond.com Companies") to assist us in:

Operating our services, Improving the services, and Further developing them. We also share information with other BumpBond.com Companies and our partners for the purposes of targeted advertising. If you would like to opt out of the sale or sharing of your data, you may do so via our Privacy Portal.

Polls and Written Comments When participating in polls, if your responses are to be publicly disclosed, you will be notified at the time of participation. Otherwise, we will only disclose aggregate information to other participants. When polls allow written comments, and if we advise you that such comments may be disclosed, BumpBond.com LLC reserves the right to disclose your responses, provided that no User Information identifying a specific user is disclosed.

Third-Party Advertising and Data Sharing BumpBond.com LLC and some of our advertisers may use third-party advertising service companies to serve advertisements, whether for Online Behavioral Advertising (OBA) or otherwise, and perform related services when you interact with our Services. These third-party companies often employ technologies like cookies and other tracking methods to:

Measure the effectiveness of website, app, and email advertisements. Create a record of interactions with our content. Use these records in conjunction with advertising that appears on other sites or applications. Report on website traffic, app usage, statistics, and advertisement performance on the Services. We also work with third-party providers to assist with the segmentation of this data.

Sale or Transfer of Data to Third Parties We may sell or transfer your information to certain third parties, such as advertisers, who will use this data for marketing purposes, including serving ads they believe are relevant to your interests. These third parties agree to maintain the confidentiality of your information. Some of these third parties may combine the information you provide to us with their own data to form a more detailed profile.

If you would like to opt out of the sale or sharing of your data, you can do so via our Privacy Portal.

Engaging Third-Party Providers We may engage third-party providers to help with the collection, storage, and segmentation of your information. These providers are required to maintain the confidentiality of your data. Additionally, some third-party providers may collect User Information from our Services for other purposes, such as monitoring fraudulent activity on the internet.

We may also engage third parties for the purpose of recognizing users and delivering interest-based content and advertisements. In these cases, we may share your User Information with our partners, which can include:

Your name, due date, postal address, email, or other identifiers. Inferred data based on your interaction with the Services and our digital properties. Our partners may also:

Collect information directly from your device, such as your IP address, device ID, advertising ID, and information about your browser or operating system. Combine the User Information we provide with data they have from other sites or services. Place or recognize a unique cookie on your browser to assist in targeting ads and delivering relevant content.

Third-Party Processors If we engage a third-party Processor to process your User Information, the Processor will be subject to binding contractual obligations, which include:

Only processing the User Information in accordance with our prior written instructions. Using measures to protect the confidentiality and security of your information, along with any additional requirements under applicable law. Additionally, the Services may contain links to third-party sites or partners with different information practices. We recommend that you consult the privacy policies of these third parties to understand how your privacy is protected.

How to Exercise Your Rights To exercise your rights with respect to your health data, please visit our Privacy Portal and fill out the relevant form. Through this portal, you can:

Request a copy of your data. Request corrections to your data. Request the deletion of your data. Exercise other applicable rights based on your jurisdiction. Alternatively, you may email us at privacy@bumpbond.com. For more information on your rights, please refer to the section titled “Your Rights With Respect to Your Personal Information.”

Changes to This Policy This Privacy Policy may be amended or updated from time to time at our discretion. For more information about how changes are made, please see the section titled “How This Policy May Change.”